Guides for TikTok Shop live sellers
Practical references on reading your LIVE dashboard, structuring a stream that converts, and handling brand deals. Written from what we see across the streams StreamLine analyses.
TikTok Shop Live metrics explained: what each number in the LIVE dashboard means
A plain-English reference for every metric in the TikTok Shop LIVE dashboard, which ones predict sales, and why several of the most useful ones are hidden by default.
Read the guideHow to increase GMV on TikTok Shop Live
A diagnostic approach to raising TikTok Shop Live revenue: find which stage of the funnel is losing money before changing anything, then fix that stage.
Read the guideHow to structure a TikTok Live selling script
A repeatable loop for TikTok Shop live selling, why scripts should be structured rather than word-for-word, and what to say when nobody is watching yet.
Read the guideWhy TikTok Live viewers drop, and how to read the drop
How to tell a normal viewer curve from a real retention problem on TikTok Shop Live, and which drops are worth reacting to.
Read the guideHow to negotiate brand deals as a TikTok Shop creator
What to charge, how to answer a lowball, and why trading volume beats discounting when a brand pushes back on your rate.
Read the guideWhat gets a TikTok Shop live stream flagged
The categories of spoken claim that most often cause problems on TikTok Shop Live, why live selling is riskier than video, and how to phrase claims safely.
Read the guide